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3 hours ago

Why Promotional Products Still Matter

Marketing has become an incredibly clever form of publicity - after all, it seems that no matter where we turn, there is advertising of some sort or another. Whether it be television adverts, bus ads, magazine adverts, online banners, social media and sponsored ad, it seems to be never ending.

And yet more traditional forms of advertising, such as Promotional Products - are still going strong. Whilst many people may have assumed that this form of advertising and marketing was dead in the water - the opposite is, in fact, true as promotional products are still an incredibly powerful marketing tool.

What is the point of releasing Promotional Products?

Promotional products allow people to see your brand, associate your brand and recognise your brand. All these things are important as the more people who become aware of your brand - the better results you will see in business and sales.


What items should I use for Promotional Products?

Well, a lot of the time it depends what your business actually is and what your budget is too. Both these things are likely to influence the type of promotional product you opt for. In general though, most companies tend to opt for things such as:

- Stationary: notepads, pens, pencils, rulers, erasers

- Bags: could include purses

- Business items: business card holder, address book, laptop sleeve

- Desk Accessories: Mugs, Glass, Calendars

- Clothing: T-shirts, caps, hats, socks, gloves, sweat bands

Whilst these are the most common items - you really can be inventive with this. In fact, it is often the more inventive choices for promotional products that are the most successful.

Keep in mind the niche you're hoping to target though too. For example; t-shirts, caps and sweatbands are often great if you're a fitness brand or a gym. Desk supplies and stationary usually work better if you're targeting businesses or corporate niches. Try not to make the item "over branded" too - a product that is subtle and will actively be used will be much more effective.

When can I distribute them?

This depends on you. Perhaps you're looking to catch the eye of a potential client or customer? In which case - sending them a free gift (in the form of a promotional product) is a great idea, as they're more likely to pay attention to your business and brand if you've made the effort to send them something. Another occasion you could distribute them is during a trade show, an open day, or just out in public? You'd be surprised at how much attention "free stuff" will earn you and how people's curiosity will be roused. Have people form a queue around your distributors and watch the curiosity build, and your brand's reputation too with these tradeshow giveaways.

There are many outlets out there that stock and personalise cheap products that you can then distribute as promotional products. A great idea for small businesses (with small budgets) is to trial a few items first - this way you see which are most successful and which get the best return on investment.

When executed properly a promotional product marketing strategy can be hugely successful and very rewarding, both for sales and revenue, and the brand's awareness and reputation. So don't rush into it, consider your option and find the perfect product.

10 hours ago

Donald Trump's companies have sought visas to import at least 1,100 workers | Reuters

NEW YORK Donald Trump is staking his run for U.S. president in part on a vow to protect American jobs. But this month, one of his companies, the elite Mar-a-Lago Club resort in Florida, applied to import 70 foreign workers to serve as cooks, wait staff and cleaners.

A Reuters analysis of U.S. government data reveals that this is business as usual in the New York property magnate's empire.

Trump owns companies that have sought to import at least 1,100 foreign workers on temporary visas since 2000, according to U.S. Department of Labor data reviewed by Reuters. Most of the applications were approved, the data show.

Nine companies majority-owned by Trump have sought to brin

1 day ago

Are Americans Losing High-Skilled Jobs to Foreigners?

Jennifer Wedel's encounter with President Obama Monday has sparked debate on a controversial issue that many say lies at the heart of the U.S. economy: visas for high-skilled foreign workers.

Wedel's husband, a semi-conductor engineer, hasn't had a permanent job for three years. When she raised the issue during Monday's Google+ "Hangout," and asked why foreign workers were getting visas for high-skilled work, the president expressed surprise and asked her to send him her husband's resume.

Wedel, 29, said she received a call from the White House deputy chief of staff for operations the next day, who told her that the president personally made sure that Darin Wedel's resume got s

1 day ago

Corporate Gifts - Why Giving Corporate Gifts to Your Top Employees is Important

Every successful company has a team of capable top employees. No kingdom was built by the king alone. If you want your top employees to work hard and stay loyal to your company, then you need to treat them well. To treat them well means rewarding them with promotions, raises or even corporate gifts. This will make them feel appreciated and develop a stronger bond between them and the company.

If you want to retain a good employee, you must tell them that they are valued. When people feel that they are valued, they will be more willing to stay and fight for you. One of my favorite ways to show appreciation to employees is to present corporate gifts to them in front of everyone. When employees reach their five year mark with your company, show your appreciation for their hard work in front of their peers. You should congratulate and thank them publicly and present them with a corporate gift. This will boost the morale within the company and maintain the loyalty among the people.

Another way to tell a top employee that they are valued is to promote them. Hold a small reception or event and congratulate them publicly. Thank them by presenting them a corporate gift. This will encourage their peers to work harder so as to earn the promotions.

One thing to note is that it is not necessarily for you to always present corporate gifts publicly. In times when an employee performs really well but there is no room for promotion, you can give them a corporate gift privately to thank them for their effort. It is important that when you present the gift to them, make sure that you are sincere. If not, this will backfire.

Hope that now you understand the benefits of rewarding your top employees with corporate gifts. No matter what the specific reason that you are rewarding your top employee, make sure that you take the time to select the right gifts for your employees. Giving the right corporate gifts to your top employees is one of the best ways to reward them for their hard work and loyalty.

To find a list of corporate gifts suppliers, just do a search on Google. Visit their websites and see what they are offering. Shortlist a few of them and ask for quotes. Remember to take your time to choose the right corporate gift vendor.

2 days ago

Types of Lawyers and their Salaries

According to the Bureau of Labor Statistics, there is a 10 percent growth rate for lawyers from the year 2012 to 2022. The 2012 median pay was USD 113,530 per year or USD 54.58 per hour.

The profession of a lawyer is considered to be of crucial importance in the society, especially as it involves dealing with crucial legal matters that arise in different walks of life. Matters related to business, family, or even social conflicts including animal rights, employment rights, racialism, sexual harassment, injury, etc., need to be taken to the court. A qualified and legit lawyer is the one who is appointed to help the victim/accused deal with the legalities involved in the process to achi

2 days ago

How to Choose the Right Corporate Gifts for Everyone

Corporate gift giving is fraught with hazards these days. You worry about how much to spend on corporate gifts, what is or isn't appropriate and when you should or shouldn't give a gift. You also may not be sure who you should be giving presents to and where the cut-of point is.

Around the holidays, you should give corporate gifts to any long-term clients you value, anyone who has collaborated with you on an important project, your boss (if this is acceptable company policy) and your own immediate support staff. If you obtain business through referrals, remember those who have frequently referred new clients to you as well at the holidays.

2 days ago

Ask the Etiquette Expert: Holiday Office Gift Giving Q & A's

1. Who gets a gift at the office?

Traditionally, an employer may thank his or her employees for their dedication with a holiday "bonus." Today, budget cuts and a struggling economy have had an impact on the types of gifts many employers give out during the holidays. Some companies now offer alternatives such as a day off, a gift certificate to a restaurant or a holiday turkey or ham.

Employees shouldn't feel obligated to give their boss an elaborate gift. Ask around to see if there will be an office "pool" where everyone who is interested pitches in a small amount of money and a designated person buys an "office" gift for the boss. Or, as an alternative, bring a box of your